From the 14th until the 21st of November, the third annual Jakarta Fashion Week 2009/2010 (JFW 09/10) became Indonesia’s hottest fashion event of the year, showcasing new collections from more than 60 top designers.
Held at The Pacific Place Mall Jakarta, JFW is aimed to provide a grand spotlight towards the up-and coming Indonesian fashion industry as well as a vessel in which its talents and creativity can be displayed upon. Run by Femina group, this year JFW proudly presented a very special collaboration between Indonesian designers, Priyo Oktaviano and Sebastian Gunawan, and Indian designers, Tarun Tahiliani and Malini Ramani. This was part of the cultural exploration program it held.
Throughout the week, top designers such as Ali Charisma, Denny Wirawan, Barli, and Oka Diputra exhibited their unique and fresh collections, entertaining fashion devotees to amazement. One of the few lucky ones to attend this event was fashion blogger, Made Adityanandana. “ Watching the Denny Wirawan show was amazing”, he muses.“ The music was loud, designs beautiful, I loved it.” With some 5,000 guests, the event was filled with celebrities, socialites and even more press, which also included foreign journalists. JFW also managed to secure coverage through Fashion TV, which involuntarily puts it in the same level as its Paris, New York, Milan and Tokyo contenders. “ Hopefully the help of all this press will bring the deserved attention to the Indonesian fashion scene” Adityanandana inclined. It’s about time.
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